TBWA\MCR has completed the final stages of a management buy-out and will become an affiliate member of the international TBWA Collective, part of Omnicom.
The Chepstow Street-based agency, which rebranded from TBWA\Manchester last year, will continue to be led by its CEO Fergus McCallum and finance director Paul Tinker, who led the MBO. Its senior management team will also remain in place, made up of Lorna Hawtin, Lisa Nichols, Gary Fawcett and John Triner.
The agency’s clients include Merlin Entertainments Group, David Lloyd, Pizza Hut, Jacamo and Remington. In 2020, TBWA\MCR placed at number 16 in the Prolific North Top 50 Integrated Agencies, rising from 23rd place in 2019.
Fergus McCallum, CEO of TBWA\MCR, confirmed the move and said: “The changes give us more flexibility on investment decisions and strategy moving forward, but it is very much business as usual and we will continue to fully operate as part of the TBWA Collective under the TBWA\MCR name.”
