Bigfoot joins Veganuary campaign in first-ever cinema advert

Charlie Spargo's picture
by Charlie Spargo

Manchester's Kilogramme Animation Studio has produced the first cinema advert for Veganuary, featuring legendary creature Bigfoot cutting out animal products.

The 60-second advert was broadcast in more than 500 cinemas from Boxing Day until New Year’s Day. Its central character was voiced by Oscar-nominated actor James Cromwell - star of not only Succession but also Babe.

In 'Cut Your Carbon BIG-Footprint', the creature, despite his isolation, realises his connection to the rest of the world and its environmental difficulties, and decides to change his diet with the help of Veganuary as a result.

Last year, character animation studio Kilogramme created an advert for BBC Radio 4's Woman's Hour, including contributions from a specially selected team of illustrators.

Claire Grey, Co-owner and Animation Director at Kilogramme, said: "We were delighted to be asked to produce this film. It was such a joy to work on, from the creation of the beautiful designs, through to the thrill of hearing James Cromwell voice our very own Bigfoot!

"It's also been a great inspiration for us to ask where we can increase the plant-based side of our diets. Plenty of dhal and latke recipes to be eaten in the next month."

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