Holy Moly! Brass dips into Guacamole

Stephen Chapman's picture
by Stephen Chapman

Brass has been appointed by start-up food business, Holy Moly.

The Leeds agency is delivering a full service brand and product launch for the range of 100% natural avocado dips.

“Holy Moly is such an exciting new brand which offers a totally unique range of products in a relatively dormant category. We wanted to devise a look and feel that reflected the brand offering whilst having a bold, visual style to give the brand a point of difference to competitors and huge stand out within the category,” explained Ian Rossin, creative director at Brass.

“Our integrated approach has allowed us to deliver on all aspects of the launch from packaging, website development, social media and a consumer PR launch that has really generated a buzz around Holy Moly.”

The agency not only created the brand identity and packaging designs, but also managed the PR campaign and paid and organic search, which had a combined reach of more then 12.5m people.

“Brass has created an absolutely brilliant concept and fantastic packaging for Holy Moly and I’ve loved working with them on the launch,” added Tom Walker, director at Holy Moly.

“Both the packaging itself as well as the other brand materials that the agency have created has been integral to our sell in to retailers and the press. Everyone always comments on the superb creative and level of stand out that our products have.”

Since the launch, the brand has secured listings in Ocado, Waitrose and Wholefoods.