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Features

The home of Prolific North’s regular features content, from What I’ve Learnt to Where We Work

Latest Feature

‘The brand experience is everything – how to make people feel something that lasts’

Other Features

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Workplace Showcase

Where We Work: Flaunt Digital, Leeds

Where We Work: ilk Agency, Leeds

Where We Work: Influential, Manchester

Where We Work: 21Digital, Blackburn

Where We Work: Rationale, Edinburgh

Where We Work: Bobble Digital, Department Leeds Dock

Where We Work: Agent Academy, Liverpool and Manchester

Where We Work: UA92, Old Trafford

Big Interviews

Another one bites the dust? Not us – In The Style’s marketing director opens up about mental health struggles and the brand’s future

“We need more control over our destiny”: Can Scotland become a ‘global hub’ for film and TV by 2030?

“My boss was nasty and cold. I ended up turning to drink”: Unmasking the ‘toxic’ experiences at some Northern agencies

Liverpool founder lifts the lid on Innovate UK grant cuts u-turn and maternal health inequalities

‘I almost died juggling Modern Milkman with politics – now I’m building the Uber for home maintenance’

How an ex-Johnson & Johnson MD turned to ‘God’s Gang’ – and why the animated series is ‘not religious’

‘We need to bang the creative drum more loudly’ – What’s driving Manchester’s growing digital and creative cluster

‘Leeds is a creative melting pot’ – How Leeds is growing as a marketing hub

Deep Dives

TV, Film & Streaming

BBC Dragons’ Den: Five Northern companies that failed to fire up the Dragons but did rather well anyway

Exclusive: Why the games sector is a ‘significant asset’ generating £220m for Liverpool City Region

“Creativity is in our DNA”: How Wakefield is emerging as Yorkshire’s next creative hub

How the North’s marketers are using AI tools to make their jobs easier

“Hyperlocal with global ambitions”: How Baltic Ventures plans to accelerate Liverpool’s tech scene

Exclusive: $10m a month, celebrity marketers and a Las Vegas launch disaster: Behind the scenes at fallen unicorn Wejo

After six acquisitions and a £25m cash boost, what next for fast-growing Manchester agency CTI Group?

How PrettyLittleThing became one of the “biggest fashion brands in the world”

Startup Spotlight

How an A&E doctor’s struggles and a student’s suicide inspired The Wellbeing Doctors

Manchester adtech firm Lunio’s ‘unicorn’ ambitions as it moves to new HQ

How Manchester start-up HACE is using data to tackle child labour

“Your app saved my marriage”: How a Manchester app is giving control back to shift workers

How a former teacher’s dyslexia diagnosis inspired new edtech platform Eden Fifty One

“We want to be Spotify for gigging musicians”: How GigPig is transforming the live music scene

From fire-fighting to advertising, the sky’s the limit for Manchester drone start-up Aeroknite

Music as medicine: How a “tragic” experience with dementia inspired Hull app MediMusic