With economic uncertainty looking set to continue for some time in the aftermath of the budget, McCann Manchester chief executive Sue Little takes a look at what brands need to do to stay connected and engaged with cash strapped consumers in austerity Britain

The Landing at Media City is proving to be another successful development in the wave of digitally orientated, future-led innovation sweeping through Salford Quays. Spanning 53,500 sq ft across seven floors of the Blue Tower, it offers an unusual space that’s worth a visit, if you haven't yet been.

Google seem quite severely intent on refining their services - following their recent 'spring clean' which saw the termination of Google Reader, the media giant has quietly updated its Policy Change Log regarding advertising regulations, which will have an impact on anyone promoting their business through Google, writes John Kehoe, managing director of Media Agency Group.

Real time marketing, the practise of hijacking high profile events with relevant content, is making waves, with brands like Oreo reaping the benefits from creative content at the Super Bowl and Daytona 500, writes Alex Craven, chief executive of Bloom.

Oreo’s timely intervention during the power cut at the Super Bowl, when it tweeted "You can still dunk in the dark", generated more than 16,000 retweets and over 6,100 favourites on Twitter, showed that real-time marketing can deliver big results.

In the first of new series entitled 'What I've Learnt'; Prolific North interviews Neil McKay, CEO of Lakestar McCann. Having began his adult life as a professional footballer, McKay has helped to build three successful companies and in 2012 he led the sale of Lakestar Media to the Interpublic subsidiary McCann Worldgroup.

A hyperlocal television channel and magazine are to be launched in the Pennine region in the next few weeks to “provide the community with a voice.”
PLTV and its sister magazine, Pennine Lancashire have been set up by local businessman Peter Macgregor. He told Prolific North that there’d been “colossal” interest in the project as he builds up a network of reporters across the region.

Research by hire firm, Procam TV show the demand for Ultra HD or 4K production in the UK is growing rapidly.

The firm, which has bases in Manchester and London ran a survey of clients in the television industry and more than a third said they expected to begin filming some content in 4K within the next 12 months. Only 9% couldn’t foresee a time when they would make the change.

The North West Fund for Digital and Creative, which has made 15 investments since it was established in 2011, still has over £10m to invest in qualifying companies.

Today the UK TV industry is in good health. The sector has recovered well following the extreme economic instability of 2008 to 2010, and has stabilised with steady growth, writes Richard Davis, the storyworld editor of multiplatform specialist, Bellyfeel. But when I look to the future, I see uncertain times ahead. The media market place is saturated with extra channels and additional networks, and audience attention is splintered between a multitude of different platforms and devices.

Ahead of the Skills Summit conference and TalentDay next week, we explore the ongoing debate about the skills fit – or lack of – between higher education and industry, with practitioners on both sides claiming the issues lie elsewhere.


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