The shortlist for the Northern Marketing Awards 2014 is revealed today. Almost 200 entries were received this year, an increase of more than 35% over the début awards last year. The awards dinner on Thursday 16 October with the guest speaker John Maltby, CEO of Williams & Glyn bank, is shaping up to be the largest single gathering of the North’s leading marketers and marketing agencies in 2014.
Entries have come from a wide variety of companies, organisations, institutions and agencies from across the North and include many of the region’s and UK's biggest brands.
When I started off as a local government press officer in east Lancashire, the Accrington Observer had six reporters who were each dispatched to cover the council’s various meetings. Now the paper doesn’t even have an office in the town, writes Kevin Meagher, communications consultant, political blogger and former editor of Postcode Gazette.
“I started programming at a very early age, just simple stuff, games really. But I just loved it and I still do. Sitting on my own in a room creating and building a product - it's something I enduringly love.”
Al Mackin has been a programmer and publisher, he’s worked in-house and as a freelancer but for the past eight years, he’s been running digital agency theEword and most recently his online analysis company, Formisimo.
Marketers need to look back to the initial spark that started it all - connecting a humanly relevant idea and the heart of the business drives everything, writes Danny Turnbull, managing director of Gyro.
Business used to be viewed as mundane. Images of three-piece suits, power meetings and poorly written memorandums spring to mind.