I had some figures put in front of me the other day that made me smile. Ninety three per cent of marketers believe themselves to be familiar with content marketing. Eighty six per cent of companies are using content marketing to attract or engage customers.
The decline of the high street looks set to continue, according to the latest results from Amaze’s 5 year study into the impact of technology on 10-15 year olds.
The study group believes that the move from bricks and mortar shopping to online is “inevitable”, suggesting that the only future of the high street is “showrooming” with transactions done digitally.
The speech that civil servants once drafted for the Queen to deliver on the eve of a nuclear war makes fascinating reading 30 years on, writes Weber Shandwick North account director, Chris Marritt.
The “solemn and awful duty” of a monarch on the eve of war, together with the concern of a mother whose son was “at this moment in action” are powerful illustrations of the role of a leader in a crisis.
Ad man Jim Smith, is one of a rare breed in advertising: someone who seems to be at his happiest when leafing through the balance sheets of his competitors. Something he shares in common with Martin Sorrell, a man Smith co-incidentally still gets along with 15 years after they first met.
Born in India but raised in the North East, Lewis was tutored in Bristol and Preston before she laid down her family and working roots in Manchester, from where she now runs a successful independent production company making programmes for broadcasters around the world. She credits her father's independence and adventurous character with imbuing her with a particularly keen sense of confidence and drive.
Despite the continuing times of financial uncertainty, the digital arena is a pretty good place to be. There may be a lot of competition but the pickings are rich, according to Livelink New Media’s managing director, PK Vaish, as long as you have a proven ability to make an impact on the client’s bottom line…
From Aberdeen to Bollington to Shanghai by way of Edinburgh, Rob Morrice has built two successful ad agencies, one consumer and one business to business. The latter has gone global and recently merged with Stein of New York. But Morrice wears his scars with pride and believes (modestly) it's his generosity of spirit combined with a touch of courage and willingness to keep on learning that has enabled him to become a millionaire, twice over.
(Rob Morrice is the third in our series of 'What I've Learnt' following Neil McKay of Lakestar McCann and Nicky Unsworth of BJL).
Oh to have been a fly on the wall as Google’s executive chairman George Schmidt met David Cameron yesterday. The astonishing events of the past few weeks surrounding the search behemoth’s tax bill have served to make the Prime Minister and Parliament look pathetic and weak and Google mighty and arrogant.