Features

This week, we speak to Graham Bryce, Group Managing Director of Bauer Radio's Place Portfolio, covering Northern England and Scotland.

After a strong performance in the most recent RAJAR figures, he talks to us about what Bauer is doing to retain listeners in a rapidly changing radio landscape, how it is planning to reverse a decline in Yorkshire listeners, and whether it will be adding to its acquisition of Absolute Radio.

With the countdown well and truly on for the World Cup in Brazil are the major brands thinking too much about their global audience and not enough about the local ones?

That’s the question posed by Trevor Cairns, after 13 years at Nike, he now works with leading sports brands like Adidas, UFC and British Military Fitness as CEO of creative agency Love.

The world's finest footballers – and their teams and sponsors - risk covering themselves with embarrassment rather than glory if they fail to think before they tweet during the World Cup, writes Stephen Taylor Heath, a consultant in the commercial team at Ward Hadaway in Manchester.

This week, we speak to Nick Porter and Julie Besbrode, the former joint owners of The fresh Group.

Following news of their exit from The fresh Group last week, they tell us why now was the right time to conduct an MBO, reflect on their 10 years building a £13m-turnover business, and reveal what they'll be doing next.

Social media and review sites are becoming increasingly popular as a way for consumers to engage with brands, whether that be letting them know how happy they are with the service they have received or venting their anger if something doesn’t quite go to plan, writes Liz Dimitrijevic, head of PR at Brass Agency.

Across the north, former newspaper journalists are among those setting up setting up new journalism enterprises to report on life in the region. But it’s not all about websites. Sarah Hartley sees a growing trend towards a different medium which might surprise the always-on wired world - print.

This week on Prolific North News, we speak to Tony Foggett, CEO of Code Computerlove.

With the Manchester-based digital agency this year celebrating its 15th birthday, he talks to us about why it has decided to open a London office, whether he would ever sell up, and why it's time for the agency to move out of its "comfort zone".

The BBC drama Happy Valley, which had us all gripped up until its very last moments last night, was the latest in a long line of successes penned by Huddersfield born writer Sally Wainwright. The playwright takes her place among a proud heritage of female northern writers known for being groundbreaking and radical. Bernadette Hyland explores the current state of play for women writing with a northern accent.

Keyword-stuffed content, cloaking and bought links refer to just a few of the many traditional search engine optimisation (SEO) tactics that once helped some website owners to drive their sites up to the strongest, most profitable positions on Google’s search engine results pages (SERPs).

This week on Prolific North News, we speak to Sara Wilde McKeown, Managing Director of Paver Smith.

Following our story that the Liverpool agency is planning to undertake a rebrand, she talks to us about what the new Paver Smith will look like, why she chose PR after a high-flying career in publishing with Trinity Mirror, and how the agency has fought back from its pre-pack administration in 2011.

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