Are your customers noticing what you want them to notice, engaging with what you want them to engage with, and even feeling how you want them to feel asks Professor Ben Ambridge of Endless Gain.

Clicky Media CEO, Oli Yeates fears the prospect of "a soulless, censored internet" as the Government seeks to fight extremist content.

Lisa Nichols, Executive Creative Director at TBWA\Manchester, recently delivered a passionate talk about gender equality at a Women in Advertising event. Here's an abridged version.

Sally Joynson, the chief executive of Screen Yorkshire has written a commentary piece on why she believes Channel 4 should relocate to the county.

The marketing services recruitment agency Pitch is ten years old this summer and Rebecca Thomas, head of the Northern operation, has dug back into the agency’s records (and invoices) and run her ruler over the changes that have taken place over the decade.  

Imactivate founder Tom Forth says there is only one destination if Channel 4 has to move from London - Manchester.

Paul Cooper, group managing director of MediaCom North, looks at the effect of Brexit one year on, and how brands can respond in this changing consumer landscape.

The core skills in public relations should be insight and planning, that's the view of Phil Reed, managing director at Aberfield Communications.

When a top football manager apologises publicly for an inappropriate comment to a reporter it creates a bit of a stir.

As the West Yorkshire city marks Leeds Business Week, Chris Broadbent, managing director of MediaCom Leeds, takes a look at the fabric of the region’s business world for Prolific North.


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