WRG wins Ricoh Europe account following competitive pitch

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by Stephen Chapman

Ricoh Europe has appointed WRG, following a competitive 3-way pitch.

The Manchester agency will support the firm’s presence at drupa 2016 - the world’s leading print industry trade fair.

WRG will be responsible for the 1800m2, stand in the main hall of the exhibition centre in Dusseldorf. It will also design and deliver an integrated communications campaign to promote awareness of the firm.

“We’re looking forward to working with WRG, who have shown a real creative flair and understanding for this project. They were chosen because of the quality of the insight and design they brought to the brief. Our whole aim is to show progressive, professional print businesses ways to unlock new markets, new applications and open new worlds,” explained John Blyth, market development manager at Ricoh Europe.

The event is held between May 31st to June 10th at the Messe Exhibition centre. 1500 exhibitors will be present and the stand design will take 4 weeks to build.

“We’re delighted that Ricoh have chosen WRG for the production print industry’s highest profile event, for not only experiential design, but crucially, the supporting communications campaign. Our winning pitch is testament to the quality of insight and communications expertise our team brings to each and every brief,” stated David Sharrock, CEO at WRG.