Summit sees off overzealous web filters with Anne Summers

Performance marketing specialist, Summit, recently extended its partnership with Ann Summers, and that’s not a pun.

Summit had previously worked on Ann Summers’ paid social and SEO, working with the retailer for two and a half years to navigate Safe Search and grow the brands SEO visibility.

The pair’s path hasn’t always been simple, however. Anne Summers faced barriers when it comes to search engines restricting potential results [a statement that can be verified by the current writing staff who may have lived in the Middle East at some point in history].

Following a breakthrough in December 2022, the Summit team was able to prove that the site had been too harshly filtered and Google reviewed its stance, helping to further push performance.

The Hull-based agency has now extended its current partnership and will be supporting Ann Summers with its paid search too.

Over the last two and a half years, Summit has successfully set-up and created authoritative and informative content that amplifies Ann Summers’ sexual wellness and empowerment ethos.

Following the December 2022 breakthrough, the Summit team was able to prove that the site had been too harshly filtered and Google reviewed its stance, although the challenge remains for many industries where there are restrictions on age related content.

Carl Hutchinson, head of paid media at Summit, said: “Ann Summers initially gravitated towards Summit because of our previous experience with tightly regulated industries, such as sexual health with Durex and medical cannabis clinic, Sapphire Medical. We understand the rules and regulations, and have the experience to make sure our client campaigns are successful and profitable, despite the challenges from platforms like Meta and Google.

“Following a Google Safe Search appeal, we also found Google was over-filtering Ann Summers’ organic results which they have rectified, meaning Ann Summers are now seeing its highest visibility scores to date. The results are incredible and Ann Summers is now one of the top performers in the industry.”