McCann Leeds is partnering with Precision Proco to host The Tangible Economy, an event that will explore how brands are reconnecting with audiences through real-world experiences in an overwhelmingly digital world, with special guest, James Brewer, marketing director at DFS.
For many brands, the role of tangible marketing communications needs to be reappraised considering advances in print communications including personalisation, measurement and sustainability. Against a background of a world driven and influenced by digital content, fake news and AI, this event will help brands concretise their role in the ever-changing media landscape.
The team from McCann and Precision Proco will explore the cultural influences and impact of this, explain the innovations in print, plus give real life examples and recommendations of the role print communications could and should play.
James Brewer, Marketing Director at DFS, will provide a client perspective alongside the panel of speakers who are primarily in the marketing and advertising industry.
Hosted at Headrow House in Leeds on Wednesday 4th June 2025, the event, starting at 4pm, will be comprised of four talks from experts followed by drinks on the rooftop terrace.
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Olly Sowden.managing director at McCann Leeds, said: “We’re so looking forward to partnering with Precision Proco and hosting this event. As an agency we know firsthand, the importance of print and impactful campaigns in a digital world. We are hoping that this will inspire marketers in our industry, to take tangible, practical steps towards creating memorable, engaging campaigns.”
Regarding the upcoming event, Jon Bailey, CEO at Precision Proco, said: “Partnering with McCann Leeds for The Tangible Economy event was a no brainer as we both see the impact and importance of print. We are hoping to offer actionable strategies for marketers to take away from our event.”
The event will be in high demand and will have limited availability. Register your interest in attending at the link here.
