Tall has been appointed by motor cover manufacturer, Specialised Covers to lead its digital transformation.
The agency will take over the management of its existing website and develop a “future-proofed, scalable digital ecosystem” designed to support its long-term growth and operational efficiency.
“At Specialised Covers, we have an incredibly rich brand history, and the previous platform had limitations that restricted our ability to improve the customer’s purchasing experience,” explained Katie Fishwick, Manager Director from Specialised Covers.
“Thanks to Tall, we’re excited to re-ignite our online presence and develop a strong, visual, and guided digital experience with robust systems in place to preserve our customer loyalty.”
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The company has been operating for more than 40 years, producing tailored covers and Leeds-based Tall is implementing an intelligent and adaptable digital framework, with improved user experience, SEO and backend functionality.
“Specialised Covers is an incredible business with a rich heritage and very specific requirements from a digital perspective,” added Georgia Robson, Head of Client Services from Tall.
“It was essential that we brought together our creative and technical expertise to design a solution that not only supports the customer journey at every stage, but also underpins the day-to-day operations that enable these exceptional products to be made. The team at Specialised Covers were brilliant collaborators, and our shared ambition has driven this project forward to a site launch we’re all incredibly proud of.”
