Manchester digital marketing agency Dark Horse has a new set of hands on the reins.
Current MD John Keating is stepping into the position of CEO and founder, where he can work on the ‘vision’ of the agency at a safe distance, while Alan Reeves has taken over as managing director to work on the ‘doing parts.’
Reeves actively boasts 17 years of digital marketing experience, jumping into the role directly from his position as director of search for Cheshire-based Click Consult. He has serviced the likes of Age UK, Boohoo, Capita, Kwik Fit, Lloyds Pharmacy, Nationwide, Tesco and Unibet.
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He said: “I’m stoked to be working with such a brilliant and driven team that shares my values and ambition.
“The determination of our CEO John means we have the platform, agility and support to accelerate growth for Dark Horse and our clients.
“Quickly I’ve realised we have a fantastic foundation of people and clients that we’ll continue to grow by providing forensically good PPC, paid social and SEO services. Basically, I thought to myself ‘I can work with that, I can make Dark Horse famous for taking businesses from seven to eight figures’.
”It’s all about forensically good performance marketing.”
Dave Karellen, head of PPC and Reeves’ former Click Consult colleague, added: “I’ve known Alan for years, and when I found out about the coup, I instantly thought of him.”
Reeves’ arrival means there’ll be a few more trees sprouting in the Dark Forest. While Dark Horse grows, it vows to leave the planet in a better state than it found it, planting new trees monthly with every new hire and new client to offset their success.
Located in Altrincham, South Manchester, Dark Horse is a digital marketing agency with a mission: To drop the subjective classic industry buzzwords from marketing and “focus on the stuff that actually matters.” The agency says: “Vanity metrics leave us vexed – and we know they grind gears in every industry the world over. Which is why we measure success only on the things that matter; money in your pocket.”
