Prolific North's roundtable discussions see a selection of sector leaders come together for an in-depth discussion about the things making an impact on their industry. They span the sectors of marketing, advertising, technology, digital, creative - and more. Each one is a stimulating discussion covered by Prolific North's journalists and leading to interesting conclusions for all involved.

Please contact Rebecca Waterhouse if you would like to discuss sponsoring and hosting a roundtable of your own.

Smoking Gun roundable brand vs performance

The event brought together senior brand marketers to discuss the competing roles of perfomance and brand marketing.

The AIDA marketing model - which traces the customer journey through Awareness, Interest, Desire and Action - has been around for almost 100 years.

Attendees from the likes of Deloitte, AO and the Co-operative Bank have already confirmed their appearance at an industry roundtable focused on the competing roles of performance and brand marketing.

The discussion, in association with Leeds agency Boutique , will welcome business leaders to talk about breaking through the 'digital glass ceiling'.

Prolific North is creating new partnerships with industry leaders, who will work alongside the digital platform to help shape the future for the digital and creative sectors.

A group of business leaders across a range of sectors gathered at Manchester’s Colony Piccadilly last week for a discussion on the topic of ‘Data innovation at speed’.

In association with marketing data service providers Qbase and integration platform Talend, Prolific North's next roundtable will be on the topic of quickly unlocking innovation through the utilisation of data.

Jonathan Warburton and Nisha Katona MBE featured in last week's Northern Growth Forum, which saw over 60 senior business leaders come together to discuss industry challenges and network.

We gathered a number of senior figures from the region's manufacturing companies to come together to discuss some of the challenges they've faced, are facing, or have overcome, when it comes to adopting an eCommerce strategy.

We can now reveal that the chair for the Prolific North Manufacturers Roundtable on November 20th is Gary Sheader.


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