Manchester City have agreed a partnership with Indonesian insurance company Jiwasraya.
The two-year deal will see the state-owned company, which specialises in life insurance and financial planning, become City’s official insurance partner in Indonesia.
Jiwasraya celebrates its deal with City
As part of the deal, Jiwasraya has the rights to produce TV ads with City’s players and can feature the club crest and player imagery in marketing campaigns throughout Indonesia.
Tom Glick, City’s chief business officer, said: “Jiwasraya’s outstanding reputation in Indonesia for educating people to plan for the future, in addition to their core values such as integrity and competence, make them the perfect fit for Manchester City.”
Hendrisman Rahim, president director of Jiwasraya, added: “It can help us to win potential consumers’ minds, because football will always be the biggest passion of Indonesian society.”
