Viva PR

Viva is a collaborative and focussed agency that has worked in partnership with Eurofighter for many years now.From providing strategic counsel through to writing content for our digital and social channels, their work is always high quality. Viva is trusted, supportive and creative. They are comfortable working in a multi-stakeholder environment, they’re experienced media relations professionals and their copy, when tackling complex and nuanced subjects, is clear and engaging. Proactive and responsive, Viva is a great agency to work with.

Our 2022 recruitment campaign was the most successful campaign that GMP has run in many years – the collaborative work between our Corporate Communications & Engagement Branch and Viva was crucial to achieving this. The incredible success of the campaign meant that, not only did we meet our target with time to spare, but we were also able to overshoot and increase our target to just over 1,300 additional officers. This in turn would bring GMP to a total figure of around 8,000 police officers for the first time since austerity cuts took place a number of years ago. Ultimately the success of the campaign will be felt by the entire population of Greater Manchester, and this couldn’t have happened without the efforts of the team delivering the campaign.

The IOT was incredibly pleased with the work that Viva undertook on our strategic engagement campaign. The difference was the coherence in the campaign, from the report to the invitation, to the supported visits and the onward awareness raising. We are super keen at the IOT on ‘closing the loop’ and understanding the impact of actions, and this was a demonstrable campaign that fulfilled that brief perfectly.

Viva did an amazing job, despite storm Lilian. When it comes to impact Viva didn’t just meet our expectations, they surpassed them. It was one of our best years ever of Bolton Food and Drink festival.

Over the years we have been underwhelmed by the usual PR smoke and mirrors. Fortunately for Rospen, we found Viva whilst searching to improve our presence in the market. Viva employs people who have journalistic literacy, with many of them learning their craft through local publications. I believe this has been instrumental in us improving our presence on several platforms.

The impact of Viva and its reach placed the South Pennines Park in a different stratosphere from where it was originally. The impact of the SPP launch was far reaching, not only regionally but made its mark nationally in the press outlets. It also raised our profile with our stakeholders and partners. The professionalism, calmness and dedication of the Viva team all led to the South Pennines Park maturing into a professional and confident organisation to deliver England's first renewable designated national landscape. It was a joy to work, and continue to work, with such a team, long may it continue.

Viva’s approach has really impressed us. The team is pro-active, understands our challenges and is 100% focused on our objectives. ELE prides itself on finding solutions to complex problems and making things possible – when it comes to PR, I’d say that’s what Viva does for us. They deliver an impact.

Thanks to the support of Viva, we achieved our highest response rate ever for the NHS Staff Survey. This is a really important way that we engage with staff and gather their honest feedback – helping shape strategic decision making and identifying clear priorities for them and our service users for the coming year. Viva helped develop a strong internal and external campaign for our social channels, and the work across Twitter and LinkedIn really stood out. It was a joy to work with them on this campaign and the result was really impressive. Thank you Viva!

Viva brings innovative solutions to complex challenges. They are creative, develop great strategic campaigns and have some of the best copywriters I’ve ever worked with. But more than anything, they care. They care about their clients and their Viva family. It’s a top agency!

The results we achieved in our recycling figures far outweighed what we expected. The campaign had a clear, easy-to-understand message, that did what it said on the tin! These results helped us to understand what worked to achieve the behaviour change that’s needed to meet our recycling target by 2025, and as a council, we’ve now got the confidence to roll the campaign out across the borough. Having an agency like Viva involved who asked the right questions, understood what we were trying to achieve and who executed it in such a creative way, demonstrated what can be achieved with a well-run and engaging campaign.

The team at Viva reacted so swiftly to the changing landscape caused by the pandemic, ultimately turning our annual awards ceremony into the biggest success to date. We saw a definite spike in sales activity which will have been helped by the sheer amount of coverage the nominees received, both in traditional media and online, for the Amplifon Awards for Brave Britons. We’re grateful for Viva’s support and direction throughout each campaign.