News

At Prolific North, we cover all the essential news and updates surrounding media, marketing, and the creative sectors. From digital to broadcasting, and print to publishing, we are proud to keep our readers up to date with all the marketing news in the North of England and Scotland.

Manchester-based online marketing specialists Genie and the Geek has identified fulfilment and delivery as major growth areas for 2013 after seeing monthly turnover hit £1million. In February alone, the five-year-old business processed over 80,000 parcels from its central distribution centre in Old Trafford, a rise of 35% year on year.

CSL will tomorrow roll out the first work from TBWA\Manchester since the agency won the £15million account earlier this year. The TV advert is set to run tomorrow night during the closing break of Coronation Street, followed by a series of 30-second and 10-second ads supported by press and instore point of sale.

Liverpool-based marketing agency Liquid has finished work on an online brand room for Warburtons. Warburtons Brand Room is an online portal which provides an overview of the brand, guidelines on how to represent the brand and an image library accessible upon approval for employees and agencies.

UTV Media, the owner of many of the region's radio stations including Juice FM, Wire FM, The Pulse and Radio Wave, has reported "robust" annual figures for the year to the end of December. The group’s revenues were slightly down from £121.6m in 2011 to £120.1m, while pre-tax profits were £21m compared with £23.3m the previous year.

The Newspaper Society has rejected David Cameron's plans for a new press regulator, saying it would "place a crippling burden on the UK’s 1100 local newspapers". The newspaper industry as a whole was stunned yesterday by the sudden all-party agreement to create a new independent regulator overseen by Royal Charter with the powers to impose fines and demand prominent corrections.

Johnston Press saw its profits more than halve in 2012 as a decline in advertising added up to another "challenging" year for the regional publisher. Pre-tax profits fell to £12.6m from £28.4m in the year to December, with revenues down from £373.8m to £328.7m and national display advertising revenue down by 12.7%.

Liverpool agency USP Creative has hired multiple D&AD award-winner Simon Broadbent as its new creative director. Broadbent, who has 25 years' experience in the creative industry, has previously worked at TBWA and Connectpoint, working with clients including Matalan, Next and The Co-operative.

Gill Redfern has joined Stockport-based DJS Research as as research director. Redfern’s is the third senior appointment in a month at the agency, with Alexandre Tatry-Gautier and Paul Hylands joining as international business development manager and CATI manager respectively.

Mamas & Papas will begin the roll-out of its new logo, packaging and store design when it opens a store at the new Leeds Trinity development on Thursday. The family-owned Huddersfield company will return to its Yorkshire roots for the significant overhaul as it embarks on a major global expansion plan.

Jonathan Dodds has been promoted to editor at the Buxton Advertiser and Peak Courier. Previously a reporter, Dodds has been at the paid weekly Advertiser and the freesheet Courier for 13 years.

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