News

At Prolific North, we cover all the essential news and updates surrounding media, marketing, and the creative sectors. From digital to broadcasting, and print to publishing, we are proud to keep our readers up to date with all the marketing news in the North of England and Scotland.

Lancashire-based sportswear manufacturer, Kukri, has been named the official kit supplier to Commonwealth Games England. The deal, which was signed at St George’s Park in Burton will also see the firm produce an exclusive range of replica kit for England fans.

Manchester United has announced a 5-year partnership deal with Vietnamese bank, BIDV. While it’s the first financial services agreement in Vietnam, worldwide the club now has similar contracts in place in 12 countries. Vietnam is apparently a hot-bed for United fans, with 30m supporters watching the team on television last season and 10% of the country’s total Facebook users following Manchester United.

Arthur Porter, the former publisher of Manchester business paper, Crains, is advising on a new title, The Business Journal, as it launches in the Edinburgh and Fife region. Distributed free to 10,000 businesses with a turnover of more than £1m or 5+ employees, it’s being published by Romanes Media Group.

Paolo di Canio’s appointment at Sunderland has created a number of headlines, but for the Sunderland Echo, a win against rivals Newcastle heralded a boost in sales.

Sunderland’s best derby day result since 1979, was celebrated with a 12-page supplement and now the paper is encouraging fans to recreate their manager’s dance.

Representatives from Liverpool have been in London to sell the city as a film and television location. The city has recently provided the backdrop to a series of blockbusters, including Captain America, The Fast and the Furious 6 and Sherlock Holmes: A Game of Shadows.

Regional newspaper publishers face “formidable challenges” to survive in the digital age, according to a new study by Francois Nel, the director of the University of Central Lancashire’s Journalism Leaders Programme. He looks in some depth at Johnston Press and Trinity Mirror and how they are trying to cope with the shift in consumer’s digital media access from PC’s to mobile.

The team behind SEONext have created a new company which they’re billing as a “next generation digital services provider.”

Digital Next will act as the parent company to SEONext to provide multi-service internet marketing.

N Brown is continuing to invest in digital and multichannel with online sales increasing by 5% or more for each of the last 8 years, according to its full year accounts.

Overall pre-tax profits at the Manchester-based firm rose 2.6% (£96.4m), with operating profit up 3.1%. Group sales, meanwhile increased by 6% to £784.7m.

It’s described by Josh Weinstein (The Simpsons/Futurama) as “ground-breaking” and new Factory Transmedia animation, Strange Hill High, has already signed up some big names. The voice overs are provided by Caroline Aherne, John Thomson, Emma Kennedy, Richard Ayoade and Ben Smith. Josh Weinstein is the series showrunner.

Brazen has been appointed by Carex to handle the public relations and social media for its 20th Anniversary campaign. The Manchester agency has been brought on board to create a “high-impact” campaign to promote its heritage and underline its brand positioning as the “real life hand hygiene expert.”

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