At Prolific North, we cover all the essential news and updates surrounding media, marketing, and the creative sectors. From digital to broadcasting, and print to publishing, we are proud to keep our readers up to date with all the latest marketing news and digital marketing news in the North of England, from Stoke to North Wales, the North West and South Yorkshire, all the way up to the North East.

Each Friday in Points North, one of the North’s leading media personalities will be giving us their take on the news covered by Prolific North over the last seven days.

This week it's the turn of Patrick Tooher, Director at Citypress.

Games publisher, Ripstone, has commissioned Mi in Salford to produce a trailer for its new Playstation4 game, Pure Pool.

Developed by VooFoo, the team behind Hustle Kings and Pure Chess, the game uses photo-realistic graphics, which it claims will “blur your perception of what’s real and what’s a game.”

Under fire Morrisons has extended its online delivery service into the North of England, with Manchester and Hull.

It comes as the Bradford-based supermarket chain’s former chairman publicly attacked its current chief executive.

Prolific North is delighted to announce that John Maltby, the chief executive of Williams & Glyn bank, has agreed to be our guest speaker at the Northern Marketing Awards on Thursday 16 October.

Williams & Glyn is due to launch as a standalone bank next spring and will be the UK’s sixth biggest bank. It will be headquartered in Manchester.

O PR has been appointed by The Lakes Distillery to manage its national, international and trade PR.

The country’s newest and largest distillery is based on Bassenthwaite Lake in Cumbria...

North East aerial photography firm, AirFotos, has appointed Karol Marketing to raise its profile.

It comes following AirFotos’ acquisition by aviation company, Naljets.

Following the announcement of the management buy-out at The fresh Group in Cheadle, managing director, Patrick Howells told Prolific North that “continuity” was key to the agency’s future.

Kellogg’s has worked with Yves Geleyn, the director of John Lewis’ “Bear and Hare” commercial to produce its first ever “master brand” campaign in the UK.

The Storybook is a tale told in reverse, using a children’s pop-up book to illustrate the journey of the seeds to the cereal bowl.

Social media and review sites are becoming increasingly popular as a way for consumers to engage with brands, whether that be letting them know how happy they are with the service they have received or venting their anger if something doesn’t quite go to plan, writes Liz Dimitrijevic, head of PR at Brass Agency.

Cube3, says it has increased its turnover by 31% in the first quarter of the year.

The Manchester agency has also increased the size of its team by a third, with 6 new hires over the last month.


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