At Prolific North, we cover all the essential news and updates surrounding media, marketing, and the creative sectors. From digital to broadcasting, and print to publishing, we are proud to keep our readers up to date with all the marketing news in the North of England and Scotland.

The Leeds Arena will now be known as the first direct arena, following 5-year deal with the bank. It also marks the first ever major sponsorship undertaken by the bank in its 24 year history. The 13,000 seat arena opens in July this year with a concert by Bruce Springsteen, followed by an official opening in September with Sir Elton John.

The team behind a new documentary telling the story behind comedian Chris Sievey have already reached more than half of their £20,000 fundraising effort via Kickstarter. They started the campaign on Tuesday and have (at the time of writing) raised more than £11k, through the crowd-funding website.

One iota has completed a transactional iPhone app for Quiz Clothing. It’s forms part of a wider multichannel growth strategy for the clothing firm and now customers have the ability to browse the full range of clothing, build and save a basket of goods and also pay for them securely through the app.

Manchester City Council's new website, developed in conjunction with Jadu and with additional input from Keep It Usable, was unveiled today, with the team responsible proclaiming they have set a 'new benchmark for council sites'.

Following the success of last year's event, Smooth Radio is to again stage ‘Love Live Music On The Waterfront’ at The Pier Head in Liverpool on Saturday 8 June.

The Manchester office of media buying agency PHD has negotiated a four month sponsorship package on behalf of Sandtex, owned by Crown Paints, and The Sportsline reports on Sky News.

The Lancashire events agency Don’t Panic is expanding its growing 'Search Awards' brand, into the US with its inaugural awards set to be held in Las Vegas in October this year.

The new Leeds Arena, due to open in September, has awarded a contract for its print and related design and promotional materials, to UYR Group in Pontefract.

The Liverpool Echo has this week launched its first new 'geographical' localised edition in over a decade.

Cheshire business-to-business research company, B2B International has reported its best ever first quarter figures claiming that turnover rose to £1.7m, a doubling of sales year-on-year. The company reported total sales for 2012 of £5.1 million.


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