News

At Prolific North, we cover all the essential news and updates surrounding media, marketing, and the creative sectors. From digital to broadcasting, and print to publishing, we are proud to keep our readers up to date with all the marketing news in the North of England.

Wilson Cooke has launched an initiative called DigitalSoup to help find its charity for 2013. The Bury-based brand and digital agency is calling on local charities to submit a short proposal to be reviewed by its DigitalSoup team.

PepsiCo has hired a recent Manchester Metropolitan University graduate as its first ever digital director for the UK. Becky Olie, formerly head of online selling for House of Fraser, has been appointed to develop its online sales channels for its UK, Ireland and South Africa markets.

The Yorkshire Evening Post has today relaunched in the latest stage of a wholesale transformation of all 170 paid-for titles owned by Johnston Press. The relaunch will include a new look and a series of new supplements including The Match, Style, WOW 247 and local football pull-out The Goals.

Manchester Digital’s Skills Summit conference and TalentDay, the largest sector-specific careers fair in the north, has announced it will take place on February 20 and 21. The event, now in its third year, brings together digital businesses, education providers and students in the region looking to enter the digital scene.

The BBC is expected to conduct a review of its screening process for archive programmes after mistakenly broadcasting an episode of The Tweenies featuring a character impersonating Jimmy Savile. The episode, originally filmed in 2001, was broadcast on CBeebies yesterday morning and involved a character called Max presenting a Top of the Pops-style show.

A digital marketing conference will bring together industry leaders from Google, o2, Expedia and MoneySupermarket.com when it takes place in Liverpool in March. Inbound Marketing UK 2013, organised by Liverpool agency Ph.Creative, will feature a keynote address by Expedia’s inbound marketing director, Martin MacDonald.

York’s The Beautiful Meme has revealed the new brand identity it has created for the English National Ballet. The agency was appointed last year following the arrival of ENB’s new artistic director, the world-renowned dancer, Tamara Rojo.

Manchester United have confirmed their third international sponsor within the space of three days. On Tuesday Wahaha became its first official soft drinks partner in China, then China Construction Bank signed up to hold the exclusive rights to produce China's official Manchester United branded credit card and today? Well today the Reds have announced a 3 year deal with Japanese paint manufacturer Kansai.

Up to a hundred women are being invited to a newcomers digital session at The Sharp Project in East Manchester as part of International Women’s Day. The women are likely to come from a variety of backgrounds including colleges, job centres, career changers and mums re-entering the world of work. Over the course of the day they’ll learn about the digital sector, what employment opportunities exist and how to sign up.

Freshfield in Preston has appointed digital marketing specialist Andy Butler as it aims to expand its full service offering.

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