AG Barr is to launch its first brand-led above the line campaign for drinks brand KA.
#AAAKA, or Access All Areas with KA is a competition for customers to play a key role in up-and-coming urban artists’ gigs, be that as a photographer, film-maker, singer, DJ, designer, producer, make-up artist, fashion designer, or music fan.

Paddy Power’s ad campaign in Liverpool lasted just a few hours, with Network Rail pulling the ad from outside Liverpool Lime Street Station.
Appearing on Europe’s largest full motion digital screen outside the station, the advert read: “Some Scouser has one wish left”, then listed the names Maggie and Fergie crossed out with, Liverpool to win the league beneath.

Video agency, Zut Media has moved from St Helens to Liverpool as it seeks to develop the live webcasting side of its business.
Managing director, Alan Gaffney explained that they would be setting up a studio and interactive video webcasting facility at their new home at Liverpool Innovation Park.

Zen Web Solutions in Rochdale has completed a new website for the Community Transport Association (CTA) charity.
It’s been designed so that passengers kind find their local community transport service anywhere in England.

Love Creative has appointed Trevor Cairns, Phones4U’s director of marketing as its chief executive.
The newly created role at Manchester-based Love will be Cairns’ first taste of agency side. He joined Phones4U as director of marketing in December having spent almost 13 years in senior roles at Nike.

Mike Sassi, the current editor of The Sentinel in Stoke has joined the Nottingham Post, also as editor.
Both publications are part of the Local World print group, which has confirmed that the process to replace him at The Sentinel has already begun.

Reports of the Sunday Sports’ death were greatly exaggerated.
This weekend will mark exactly two years since the paper relaunched, or to quote its managing editor Mark Harris, since “its phoenix like ascension from the ashes of the deceased Sports Media Group” and expansion is on the cards.

Madhouse Associates has been named the lead marketing partner for enterprise resource planning (ERP) company, K3 Syspro.
The Manchester agency won the brief following a 3-way pitch and will now work on developing a new brand positioning for the firm, which will be rolled out this year and next via press, events and online.

The final, non-negotiable, however-good-your-excuse-is deadline for submitting entries for the Northern Marketing Awards is today Friday 10th May. For any last minute queries, please call 01706 828855.

The 60th BBC Sports Personality of the Year awards will be broadcast live from the new first direct arena in Leeds.

A crowd of around 12,000 people are expected to fill the arena on December 15th, which follows one of the most hotly debated competitions last year, with Sir Bradley Wiggins winning the top prize.


Subscribe to News