Manchester-based hosting company Melbourne has appointed an e-commerce specialist to strengthen its commercial team. Amy Shapiro joins Melbourne after four years with menswear boutique Intro, where she was responsible for creating and managing the brand’s online presence.

Smooth Radio is to move out of Manchester with its entire programming team moving to Global Radio's headquarters in London, it was announced this morning. Global Radio released the news in a group-wide announcement at 9.30 as it begins the process of integrating parts of Real & Smooth Ltd into its business.

Global Radio has agreed a partnership with games media business Gamer Network to produce regular gaming content for XFM. Jo Good's weekday afternoon show will feature fortnightly gaming news slots from the Network's Mike Channell, and it will also produce regular video content for the XFM website.

Yorkshire athletes Jessica Ennis-Hill and Nicola Adams have been named as sporting ambassadors for the Glasgow 2014 Commonwealth Games. Sheffield heptathlete Ennis-Hill and Leeds boxer Adams, who both won gold at the London Olympics, have been named alongside Scots Michael Jamieson, David Carry and Allan Wells.

Manchester-based "challenger bank" Aldermore has appointed Equimedia to handle its digital marketing strategy, media planning and buying. The agency, which was hired after a competitive pitch, has been tasked with recruiting new savings, mortgages and invoice finance accounts, as well as attracting SMEs looking for business savings accounts.

Ratings agency, Moody’s, has given ITV a boost, by upgrading its debt ratings.
Analyst Christian Azzi, Moody’s lead for ITV explained that they were upgrading the company from Ba1 (speculative investment, with significant credit risk) to Baa3 (low-to-moderate level of risk for investors).

New Liverpool agency, Mint Umbrella, has won two accounts with telecoms firm, CPR Global and software company, Siteon.
The agency was launched in December last year by Clare Barber-Delve and Nicky Rigby-Smith.

Madhouse Associates has created an interactive tool to help house buyers explore homes in more detail.
Commissioned by Redrow Homes, visitors to show homes are given an audio pen and map, they can then position the pen on any room or feature on the map to hear more details about it.

Chester-based MoneySuperMarket is toning down its dramatic “You’re So MoneySuperMarket” ads, to become more “familiar everyday British” scenes.
Created by Mother, the campaign will include television, radio, press and outdoor, with a focus on motor insurance and energy.

The Manchester Pet Show has appointed local agency, PurpleCow PR to run the its trade, media and digital publicity strategies.
It’s also announced that Paul Curran, the managing director of Fresh gecko productions will take on the role of event director. The former breakfast show presenter on Absolute Radio and GCap will oversee marketing strategy and growth.


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