Ickle Bubba, an omni-channel nursery brand, including travel systems, strollers, car seats, and furniture, has appointed West Yorkshire PR and communications specialist Wild PR to support its brand awareness ambitions.
Established in 2013, Ickle Bubba recognised a market gap for stylish, functional, and high-quality travel systems at accessible price points. Now featuring a range that has expanded to seven core categories for baby, the company continues to deliver affordable, high-quality items, supported by helpful product bundles and expert guidance, and has recently launched its first baby carrier.
To support the organisation in reaching its YoY growth targets, Wild PR will drive brand awareness and deliver high-quality online visibility through a PR strategy underpinned by SEO insights.
As part of Ickle Bubba’s commitment to supporting families, the brand has recently provided donations and support to the Baby Bank Alliance, and is proud to continue this partnership and looks forward to further supporting the initiative. Wild PR will support the amplification of this partnership as part of its PR strategy.
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Marketing and digital director at Ickle Bubba, Emma Scorah, said: “We’re delighted to announce our partnership with Wild PR. The team’s expertise, backed by SEO insights, aligns perfectly with our vision for the future. We’re confident that this data-led approach will amplify our marketing efforts, drive meaningful results, and help us reach and build trust among our target audience.”
Katrina Cliffe, managing director of Wild PR, added: “We aim to cement Ickle Bubba’s reputation as a go-to resource for parents and expectant families, offering value beyond products, and instead, highlighting insight-led stories, expert advice, and topical commentary on parenting and baby trends.
“The team is delighted to have Ickle Bubba on board. We look forward to helping the brand build on its ongoing success and working together to achieve its goals.”
The agency works with clients across various sectors, including e-commerce, health, manufacturing, and professional services, such as Clearview, Specialist Glass Products, Think Group, and Heald, among others.
Wild PR specialises in creating stand-out PR campaigns and identifying tactics needed to achieve the best possible results through a mix of traditional and digital PR, SEO-focused content creation and social media.
