Bluewater Yachting, an international Yacht Brokerage and Crew provider, has partnered with The SEO Works, an award-winning digital agency in Sheffield, to help them navigate to SEO success worldwide.
The main crux of Bluewater Yachting is the insightful and expert advice on every step of yacht brokerage, which can range from anything between €500,000 to highs of over €100 million.
Other parts of the business also include providing training and crew placement for yachts, yacht management, including operational support, yacht chartering and yacht charter management services.
It is the yacht brokerage and charter services that will be the focus of their digital strategy – this is where the biggest room for growth could be.
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The first and main priority is to increase organic rankings for location keywords where it already has a presence. This could include, for example, ‘Yachts for charter Bahamas’, or ‘Charter Holidays in Dubai ’. The aim is to solidify the firm as the go-to company for those wishing to charter yachts across the world.
Similarly, after a period of refreshing certain web pages, Bluewater wants to ensure it maintains itsr current positions in the SERPS as well. These goals are part of a wider strategy to break into the global market. Bluewater decided that working alongside an agency would help achieve this, and partnered with The SEO Works.
Fernanda Barbe, marketing manager at Bluewater Yachting, said: “We chose The SEO Works because of their personal approach, expertise, clear strategy, and genuine understanding of our brand vision at Bluewater. Their results-driven method made them the right partner for our digital growth.”
The SEO Works and Bluewater have already agreed on an initial 33 locations across Europe, Asia and the US that they will focus on first. These locations will be optimised through a bespoke keyword strategy targeting location-based and service terms to increase organic rankings and visibility. They will aim to connect with clients who wish to purchase, sell or charter a yacht.
Alex Hill, sales director at The SEO Works, said, “Bluewater yachting presents a unique opportunity to the team given the niche and luxury market it’s positioned in. However, with our excellent proven track record both in the UK and the USA for location keywords, we know we can effectively guide Bluewater across the vast ocean of SEO and do their site justice.”
The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the luxury goods sector, including Luxe Watches, Ilve and Juliettes Interiors.
