Sheffield’s Lyon&Lyon has worked with eco toilet paper brand, Who Gives a Crap ahead of its supermarket listing.
The Sheffield agency was approached to create packaging concepts to bring the brand’s “vibrancy and humour” to the retail environment.
This meant, no mascots, no gimmicks, just vibrant colours, bold patterns and an “honest verbal tone that hits you straight in the smiles.”
“Our ambition was to visually disrupt the toilet paper aisle with new, iconic retail packaging that would leave other brands feeling outdated and, dare I say, unethical,” explained co-founder, Ben Lyon.
“We both share a passion for infusing fun and rebelliousness into our work while staying true to our sustainable values, so this project was a perfect fit.”
