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Webinar: How to use behavioural biases and nudges to improve your marketing results

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These are tough times for marketers. Finding a way to give your brand a competitive edge can make all the difference. Join Prolific North’s upcoming webinar with CreativeRace to find out how to improve your marketing results using behavioural biases and nudges.

The webinar, to be chaired by Prolific North Editor David Prior, is being held in partnership with Leeds agency CreativeRace and will take place on Wednesday 28th September at 10am.

Following on from the agency’s recent special feature, Directors Malcolm Slade and Victoria Aspinall will be digging deeper into the subject of behavioural science in marketing.

The hour-long session will see the pair explore nudges and cognitive biases, what they mean for marketing and some real-life examples of where they’ve been used to great effect. The event will finish with a Q&A session.


The webinar is a great opportunity for brand and performance marketers to learn some clever psychological tips and tricks.

“The use of behavioural science can have a massive impact on brand performance, and harnessing the power of biases and nudges can result in a huge uplift in conversions, sign-ups and customer loyalty – amongst others,” said Strategy Director Aspinall.

Don’t miss out, register for the free event now.

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