Webbox has been named Official Pet Sponsor at Blackburn Rovers.
The pet brand, one of many from Blackburn-based parent company Pets Choice, will take part in a host of team, match and community-focused activity alongside the football club during the partnership.
Key elements of the activity will be engaging with residents in the town, including its own team members and customers; providing a branded kennel for the team mascot, Rover the Dog; Blackburn Rovers official merchandise giveaways; engaging team members and local groups via prize giveaways, and match day take overs.
Webbox’s sponsorship is live now and will continue until the final Championship game has been played. Rovers’ fans will immediately be able to spot that the partnership has begun, as the eponymous canine team mascot will have the Webbox logo printed on his customised kit.
CEO of Pets Choice, Tony Raeburn, said: “Webbox is proud to become the Official Pet Sponsor of Blackburn Rovers for this Championship season. One of the leading pet brands within the Pets Choice Family, its products are produced and distributed from our head office, located in the heart of Blackburn.
“Partnering with Blackburn Rovers, our local team and one of the most famous football clubs in England, will provide a great opportunity to showcase the variety and quality of our products and brands, and build engagement and awareness among our team members and their local communities.”
Webbox – one of the UK’s fastest-growing petcare brands, creates food, treats and accessories for cats, dogs, fish and even wildlife.
Pets Choice is one of the largest businesses in Blackburn and a key employer in the region with a 140,000 sq ft warehouse.
