Moirae has completed the rebrand of Ancala Water Services, formerly known as Kelda Water Services Defence.
The South Yorkshire agency was commissioned following a “highly competitive selection process” to reflect its acquisition by infrastructure investment group, Ancala.
“The main challenge was to launch a new brand with the same objectives, but a refined set of values,” explained creative designer, Daniel Jones.
“We know that Ancala Water Services pride themselves on delivering excellent operational and maintenance services to Ministry of Defence sites across the nation.
“So, it was essential that their core set of values ‘We do the right thing’, ‘We aim high’, ‘We care about the environment’, ‘We treat people fairly’, ‘We are passionate about water’, ‘We are Ancala Water Services’, were expressed through their new brand.”
The company works in partnership with the MOD, to manage a £1bn 25-year public private partnership contract to deliver water and wastewater services to over a thousand defence sites in the UK.
“This is a major project on a national scale and naturally we are delighted to have worked with such an exciting brand,” added David Plant, managing director of Moirae Creative.
