Wakefield media production company Stada Video has joined forces with Finn Communications to create a video for Bodyform.
The video is based around the Fear Going to School Less campaign and is the result of recent research conducted by YouGov UK revealing that 350,000 UK girls are missing school due to their period.
Stada Video produced a video based on a real-people documentary/ social-experiment format to find out what under-16s know about periods.
Ben Davis, project manager at Stada Video, said: “It was the biggest challenge we’ve faced in a video project to date. At the beginning nobody wanted to talk about periods. We had to get resourceful in our search. We’re so pleased with the end result for what is a very important subject for young people.”
Finn PR added: “Working closely with Stada we produced an emotional video which highlights the issues surrounding periods within schools.
“The video has helped get to the truth around children’s feelings towards periods and aims to normalise conversation between boys and girls, encouraging them to feel more comfortable in talking about periods together.”
Three of the children who feature in the documentary subsequently appeared on BBC Two’s Victoria Derbyshire show to discuss the topic in more detail.