Global Brands, the UK’s leading independent drinks business, has appointed creative communications agency Hatch to deliver a multi brand PR and activation strategy across the business’ portfolio of brands, which include VK, Hooch, Reef and Franklin & Sons.
Leeds-headquartered Hatch, which specialises in PR, content production, social media and activation, won the six-figure account following a competitive pitch. The brief sees Hatch delivering a strategic press office across consumer and corporate activity, as well as execution of sub-brand specific creative campaigns.
Founded in 1997 by entrepreneur Steve Perez, Global Brands is an independent UK-based leader in the drinks industry, managing and distributing a wide portfolio of well-known drinks. Hatch will focus its brand activity across VK, Hooch, Reef, Franklin & Sons and Gather, as well as new to market NPD.
James Hickman, managing partner at Hatch, said: “Global Brands are one of the few unicorns in the drinks industry. Their creativity, independence and bravery make them a really exciting business, and the whole team are thrilled to be working with them.
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“Global Brands’ portfolio is packed with iconic brands which allow us to be super creative. We’ve already hit the ground running and there are lots of exciting campaigns in the pipeline.”
Matthew Bulcroft, marketing director for Global Brands, added: “We’ve got big plans for all of our brands, so finding an agency that could match our pace and energy was key. Hatch understood what we’re about straight away. They’re sharp, creative and not afraid to challenge. Just as important, they feel like a natural extension of our team which is exactly what we were looking for.
“With VK, Hooch, Reef and Franklin & Sons we’ve got a mix of bold, nostalgic and premium brands that all need their own approach, but share the same ambition to stand out. We’re already working on with some exciting projects and it’s great to have them on board.”
The competitive search and selection process was managed by The GO! Network.
