Runcorn’s Veracity Marketing, a longstanding member of the North West’s creative community, has won its pitch for 1001’s 2022/22023 comms campaign.
The agency was Invited by 1001 to pitch for a campaign that would build brand reputation, loyalty and increase market share. It pitched a cohesive multi-phase, multi-channel digital campaign.
Veracity pitched alongside Pattrns, a rapidly growing digital marketing agency founded by ex-Jellyfish directors. Pattrns will oversee the digital strategy across paid search, social media, influencers and SEO. Veracity and Pattrns impressed 1001 with their strong strategic approach and fresh, compelling creative.
1001 brand manager, Arti Manthena, said: “The creative work was great and clearly informed by sound strategic thinking. And an added bonus for us was that both agencies really seemed to fit in with our company culture. We’re looking forward to further bolstering our brand with them.”
Veracity is an expert in building brand advocacy and converting it into increased market share.1001 joins Veracity alongside existing high-profile brands including Gorilla Glue, Thai Union, Wall’s pastries, O’Keeffe’s skincare and Jiffy Packaging.
It has already begun work on 1001’s multi-phase digital campaign, the initial phase of which will break later this month.
