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Uniform goes patriotic to celebrate 1966


Uniform in Liverpool has produced an animated short to celebrate England’s only triumph in the World Cup.

To mark the 50th anniversary of 1966, it released a short film, with 5 of the lesser-known facts about the match.

The agency explained that it wasn’t client-led, instead a “love of sport” which led to its creation.

From a creative point of view, they said they wanted to explore new angles of the match and use different animation techniques, such as slow-motion, close-up and multiple camera angles – none of these were available at the time.

The film also uses 3D modelling, 2D animation and stop-frame effects, with a reference to the Kodachrome colour footage of the day

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