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Twitter is now an (e)X-platform

Elon Musk/X

Elon Musk has unveiled a rebrand of Twitter with a large X logo.

The billionaire and Twitter (X?) CEO Linda Yaccarino appeared to confirm the change by posting pictures of the icon beamed on the side of Twitter HQ in San Francisco, California.

“Lights. Camera. X!” Yaccarino wrote, with X replacing the recognisable bird logo on the platform this morning.


Musk had spent much of the weekend teasing an imminent rebrand of the platform he bought for $44bn to his followers.

The official company name, Twitter Inc, had already been changed to X Corp back in April.

Musk has long spoken of his desire to launch “X, the everything app”, even before purchasing Twitter, and compared his plans to China’s WeChat, which combines features like messaging, payments, a marketplace, and public posts in one place.

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