Soreen has launched a new marketing campaign today intended to “dazzle the imagination” of malt loaf fans.
The Manchester brand’s Try Me Topped campaign features a series of mini videos and adverts, to encourage people to share their favourite toppings.
The brand said it was predominantly targeting those aged “between 25 and more than the brand’s very own age of 85 years.”
“This campaign brings consumers a treat with a twist. We love hearing from our fans, and they have told us about all the fantastically weird and wonderful extras they like to top their slice of Malt Loaf with,” said Liz Jacobs, Marketing Director at Soreen.
“So, we wanted to showcase these combinations, get everyone experimenting and invite people to share their faves, so that we can determine the nation’s most loved Malt Loaf topping!
The #TryMeTopped Campaign will showcase the “classics” – Malt Loaf with butter, to slightly more unusual combinations, such as smoked salmon.
