Happy Creative has won a competitive tender to deliver a waste education marketing campaign.
The Blackpool-based agency has been working with Wyre Council to improve recycling behaviour across the region.
“If Rubbish Could Talk” will focus on teaching residents about recycling, as well as explaining what item should go in each bin.
Happy is delivering marketing support, brand building and online awareness raising. This includes a microsite, quizzes, interactive features, a blog, gifs and animations.
“What a privilege it is to be able to play our part in making a difference in the Wyre community, and one that has such far-reaching outcomes,” said Happy’s Karen Lambert.
“It’s really inspiring to know that what we’re doing will contribute to something much bigger than the campaign itself. Our goal is to create a campaign and assets that will Influence long term behavioural change. Making that sort of difference is deeply satisfying.”
The campaign launched earlier this month in time for Christmas – when waste levels ordinarily reach their peak.
