As the demand for tech and creative talent is always top of the agenda, apprenticeships are behind the successes of many of those working across the North’s marketing, tech and creative sectors today.
National Apprenticeship Week 2023 marks the 16th week-long celebration of apprenticeships, designed to shine a spotlight on the positive impact and opportunities they offer.
Connecting supportive employers to a pool of regional talent can help to accelerate the growth of the North’s thriving digital and tech ecosystems. But finding an employer that has “good intentions”, not just looking for “extra hands on deck” is key.
Whether it’s bagging a role at automotive marketplace Auto Trader through an apprenticeship or rising through the ranks at an agency like Evoluted, we’ve spoken to a number of people from across the region to find how apprenticeships have shaped their careers…
For Andrew Flynn, head of digital marketing at Manchester ecommerce agency Venditan, he initially decided to go to university after his sixth form posed it as the “only viable next step after A Levels”.
“I quickly realised that the university learning style of taking it upon yourself to read the subject and cite sources wasn’t for me, so I left after a year,” he told Prolific North.