Yungblud becomes a hologram for virtual gig streamed by UNILAD

David Prior's picture

Manchester-based publisher UNILAD turned Yorkshire musician Yungblud into a hologram that was streamed into fans' homes for a virtual gig.

50,000 have already accessed the gig, which was produced by UNILAD Sound and designed to provide a realistic alternative to the live music experience for fans around the world.

UNILAD Sound is one of LADbible Group's nine brands, which together total 140 million followers.

Watch a behind-the-scenes video showing how the gig was produced

Joe Williams, Immersive Technology Lead at LADbible Group, said: “Augmented reality has the ability to immerse audiences within intimate digital experiences, providing new forms of interactions between artists and their fans. At a time when lockdown continues to dominate our interactions, it is more important than ever to continue to evolve our we entertain our community. 

“LADbible Group as a publisher recognises the opportunity available through immersive technologies such as this, and we’re proud to demonstrate our ability to innovate in such a way. The success of this launch is testament to our ambition and strengthens our position even further as the most socially engaged and immersive publishing group.”

Yungblud's one-minute performance was brought to life by augmented reality software developer HoloMe.