David Lloyd Clubs’ multi-channel campaign encouraging people to get involved in a range of relaxing and active options has launched this weekend.
Created by TBWA\MCR, the campaign – ‘It’s time to give yourself some DLC’ – defies the standard image presented by fitness groups like David Lloyd which focus on intensity and excitement, and looks at the relaxation and sense of community on offer.
At its centre is a host of 10-second TV spots featuring no voiceover or music, showing off the impact some TLC has on how you feel and think. It includes segments on outdoor spin, the spa and the pool. This is all supported by radio ads comprising a simple, unrushed monologue.
Post-production and sound for the campaign was handled by Rabble Post.
Lisa Nichols, ECD at TBWA\MCR, said: “David Lloyd Clubs offer a unique space to get back to feeling like yourself. We wanted our campaign to simply and clearly help viewers and listeners feel just a tiny bit of that David Lloyd Clubs experience.”
Andrea Dearden, David Lloyd Clubs Marketing Director, added: “Our clubs help encourage and support wellness for our members through the variety of facilities and sense of belonging. We’re delighted to be able to welcome people back and wanted to celebrate that sense of relief people will feel as they start to get back to do the things they love again.”
