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Sunderland AFC teams up with Stream UK


Sunderland AFC are offering a free online multimedia service through Stream UK.

SAFSee enables supporters to listen to online audio commentary of all the club’s games and they will also be able to watch match highlights, interviews, features and coverage of the Academy.

It’s been delivered by Stream UK, which has its sports office at MediaCityUK.

“Stream UK have been excellent during the integration process and have delivered a robust and flexible platform,” said Sunderland AFC’s commercial director, Gary Hutchinson.

“We were keen to make video and audio free to air to all fans, regardless of where they are in the world, and consider this a key part of our overarching strategy going forward.”

Stream UK worked alongside the club’s in-house digital media team and its lead digital agency, Aqueduct to integrate the system into the current site and content management system.

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