Newcastle HQ’d ramarketing, an industry leader in life sciences marketing, has announced a strategic rebrand.
The move is described as a response to the evolving landscape of post-COVID pharmaceutical and biotech marketing requirements, demonstrating a commitment to align more closely with client challenges and their commercial needs.
Emma Banks, ramarketing’s CEO, said: “We are delighted to announce our exciting rebrand that comes at a time when the decision-making and budgetary processes within life sciences companies have shifted, necessitating more commercially aligned marketing strategy and operational execution.
“ramarketing recognises the impact of macro changes within the industry and is evolving to meet them head-on. The rebrand reflects our shift from traditional marketing capabilities and service delivery to becoming a true commercial growth partner, supporting our clients at every phase of their evolution in a highly competitive market. Our goal is to develop deep relationships with our clients, enabling us to offer more strategically aligned solutions.”
ramarketing’s objectives following the rebrand include diversifying the agency’s commercial offering and attracting organisations seeking a dynamic, future-focused partner, alongside a specific commitment to harnessing the power of AI and using data and insights to drive every decision.
Maninder Minhas, investment director at NorthEdge, ramarketing’s private equity investor, said: “Two years ago, we invested in ramarketing, foreseeing its potential to spearhead a new era of growth, building upon the agency’s commercial thinking and innovative approach.
“This rebrand is a testament to that belief and ramarketing’s commitment to embracing a data-driven approach and continued commitment to servicing clients globally. With its focus on strategy, the agency is poised to redefine what it means to be a commercial growth partner.”
The announcement follows the opening of a new office in Toronto, Canada last July. The agency now has a growing, 80-strong global team, with three locations across Europe and North America.
