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SportPursuit commissions first TV commercial with Driven


Driven has completed a television commercial for sports etailer,

The Wilmslow agency worked alongside Chief Productions in Manchester on the ad, which is SportPursuit’s first move into broadcast.

“We wanted to work with an agency with deep experience and a proven record of launching online brands using TV. The team at driven have delivered a great ad that will both build brand and drive response,” explained Bryn Snelson, SportPursuit’s marketing director.

It was directed by Sing J Lee with MNC behind the media planning and buying.

SportPursuit says it is the country’s largest private shopping club, with 1.5m members.

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