CBD product specialist Love Hemp has appointed Social Chain’s Manchester-based sports publisher SPORF as its new sports media partner.
In the new partnership, SPORF plans to bolster the content Love Hemp creates around its UFC sponsorship and athlete ambassadors and will run bi-monthly competitions for fans to win access to UFC fights.
SPORF will work with Love Hemp to show exclusive content on social media and digital channels from Anthony Joshua, UFC and a broad list of the brand’s ambassadors.
Anthony Joshua recently signed a three-year endorsement deal with the CBD brand in June and became a key shareholder in the business.
Greg Rowell, head of SPORF at Social Chain, said: “Getting the chance to secure unrivalled behind the scenes access through Love Hemp’s sponsorship felt like the perfect fit for SPORF. We’re working on a number of formats that we know our audience will love.”
Ian Munzberger, Love Hemp’s Chief Partnerships Officer, added: “As a trusted leader in our field we are looking forward to working with SPORF and driving our brand to the highest levels.”