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Specialist sports retailer partners with One iota


One iota has partnered with Pro:Direct Sport to launch its first mobile app.

The global specialist sports retailer has made the move after seeing a significant growth in consumers shopping via mobile and tablet.

Based at Manchester’s Sharp Project One iota will create an iOS and Android version of the app, which will initially be aimed at the UK.

“Pro:Direct Sport is delighted to partner with One iota on this project, the app is an important component in our customer engagement strategy,” said Mike Noble, Pro:Direct’s Head of PMO & Customer Marketing.

“We are confident and have high expectations that this collaboration will put us in a great place to serve our customers with personalised content, help us to launch new and exciting products, with our brand partners and continually evolve and improve the customer experience. Given One iota’s years of expertise in this sector they were an obvious choice as a partner and we are very much looking forward to working with them in the coming years.”

One iota said that the apps would give the retailer greater data and insight into how its consumers were shopping, so that they could add membership, personalisation and loyalty through the apps.

“Pro:Direct has a proven track record of delivering in a global sporting marketplace, an exciting vision on how to improve customer engagement, personalisation and loyalty,” added Chris Brooks, One iota’s CEO.

The whole team here at One iota are both excited and delighted to be collaborating with them to deliver their vision.”

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