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Source becomes Underpin’s golfing PR driver

Underpins Stewart Clough with Chris Hughes and Greg Robertson l to r)

Source has been appointed to handle the retained national PR for golf mental performance coaching company, Underpin.

Underpin provides direct support to elite amateur players and professional golfers across the globe, including Conor O’Rourke, Ashton Turner and Charlotte Heath. The business prides itself on developing the individual not just as a player but as a person as well, creating a solid platform for them to excel in their career as well as performing on the golf course.

It also boasts a strong network of established corporate partners, including Blacks Solicitors, C&C Healthcare and Sagars Accountants.

Source’s focus will be on delivering a retained programme of PR to promote key business milestones and communicate the benefits of mental performance coaching in golf, Underpin’s corporate packages and its extensive calendar of annual events.

Chris Hughes, a director at Source, said: “It’s fair to say this is a popular client win for Source as many of the team here are budding golfers and share Underpin’s passion for the development of the game. We’re looking forward to increasing Underpin’s profile in the media amongst golfing and corporate audiences and helping accelerate the company’s ambitious growth aims over the next 12 months.”

Greg Robertson, founder and mental performance coach for Underpin, added: “Source’s PR experience and expertise really stood out and will play a key role as we look to rapidly expand the business, particularly amongst corporate partners. The agency has come on board at an ideal time as we have some really exciting announcements to make that they will play a crucial role in promoting.”

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