Social Chain founder Ash Jones is hoping to tap into a new new breed of entrepreneur influencers with a rebrand of his agency Great Influence.
Jones founded Great Influence in 2018 as a social media agency helping entrepreneurs and marketers build personal brands on social media.
In 2023, however, Ash says: “We don’t just build personal brands, we build careers out of entrepreneurs and business leaders now becoming highly influential people in modern society.”
The agency chief adds that, since 2018, he has seen a rise in entrepreneurs and business leaders as Influencers and brands working with them to make positive change and influence on consumers. This has led to a fast growth client base that has included Gary Neville, Matthew Syed, Sacha Lord, Jordan Brompton (myenergi), Katy Leeson (Social Chain), Debbie Wosskow OBE, Carrie Rose (Rise At Seven), Julian Hearn (Huel), Oliver Cookson (MyProtein) and Alan Barratt (Grenade), to name a few.
The agency has expanded its operations, focusing on brand strategy, mass social content creation, data & insights and aligning with its clients ambitions to build their careers as well as its initial social media focus. Jones says it is are “exclusively for best-in-class entrepreneurs and business leaders.”
Jones added: “We always had a bigger vision from day one of Great Influence. Seeing the rise of the likes of Steven Bartlett & Ben Francis, it’s clear that entrepreneurship is now a rapidly-growing part of popular culture in this country and business leaders are now building huge audiences and attracting interest in how they can develop their brands both online and offline. The industry is screaming out for a talent agency which not only helps entrepreneurs and business leaders build influence and careers out of it, but help connect brands with them too.”
With this in mind, Great Influence has now rebranded as a talent agency that “specialises in what entrepreneurs need and the considerations they have to bear in mind.” It combines this with its experience in working with some of the leading entrepreneurs in the country and aims to become a trusted key driver for their brands, business ventures and careers.