Snapchat is debuting the next ad in its Less Social Media, More Snapchat campaign: “Less Likes. More Love” today, alongside an extensive supporting OOH campaign in Manchester and London.
The new creative highlights the power of connection, self-expression, and love that Snapchat brings to friends all over the world.
For brand marketers, this demonstrates why the community of 800M+ people love using Snapchat to connect with each other. It also follows a recent ad platform deep dive, launching lower funnel ad product improvements for performance marketers.
Colleen DeCourcy, chief creative officer, Snap Inc, said: “Less Likes. More Love. reflects our core belief that forming meaningful connections is more valuable than any social capital. Whether it’s a life milestone, a funny new AR Lens, or just a simple ‘hello,’ the More Love campaign highlights how people use Snapchat to celebrate moments big and small, and share them with the people who mean the most. That’s why over 800 million people choose Snapchat as the place where they come to connect, express themselves, and spread love.”
The More Love campaign is built to show people how Snapchat connects friends and loved ones, and is different to social media. Creativity, self-expression, and fun are reflected in the fantastical imagery woven throughout the More Love ads.
The campaign will also feature a number of time-specific activations, including wraps and a pop-up AR photobooth to support International Friendship Day on July 29.
Snapchat has 422m daily active users and over 800m monthly active users globally, with 21m MAUs in the UK. The platform reaches reaches over 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds in over 25 countries, while globally, one in four Snapchatters are now 35 or older.
