Home security company SimpliSafe has unveiled a new look following a complete brand refresh to its website, logo, brand colours and brand positioning.
The rebrand has also included a new TV and radio campaign, all underpinned with the new strapline: There’s no safe like SimpliSafe.
The new branding reflects SimpliSafe’s unique offering and core values including advanced home security, comprehensive protection, excellence in professional alarm monitoring and value.
Yellow and dark blue shades were selected as the new brand colours as “they evoke feelings of trust and safety,” while standing out from the light blue and grey tones that other brands in the home security sector favour. The new logo might not seem dramatically different apart from the colours, but subtle changes were made to add curves and adjust the alignment, which is a nod to the shapes and quality designs of the products.
The new TV and radio campaign, Protect What Matters, has launched globally, but Manchester video production agency Koala was brought on board to adapt the ads for the UK audience.
British actor Richard Armitage, known for his roles in Spooks, Hannibal and North and South, was chosen for the UK voiceover, his tone adding “warmth and trust,” as well as it being recognisable.
