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Shadow culture minister looks at child audience needs

Helen Goodman Helen Goodman

Shadow Minister for Culture, Media and Sport, Helen Goodman is to address this year’s Children’s Media Conference at the start of next month.

The Bishop Auckland MP will be part of a panel session to assess the appetite at the BBC to commit to the children’s audience and guarantee increased budgets for their content and services. 

Joining Goodman will be well-known media commentator and broadcaster moderator Steve Hewlett as well as further panellists Jeanette Steemers, Professor of Media and Communications (CAMRI) at the University of Westminster and Oli Hyatt, MBE, Creative Director, Blue Zoo Animation, a key player in the successful UK animation tax break campaign.

Editorial director of Children’s Media Conference (CMC) Greg Childs, said: “CMC is the place to learn the things you didn’t know you needed to learn and the place to meet the people you didn’t know you needed to meet.

“With workshops, commissioning sessions that include one-to-one meeting opportunities, research insight panels, three diverse keynote speakers, and a packed schedule tackling the strategic landscape, creative insights, business issues and major policy-focused discussions, this CMC is more comprehensive than ever at tackling all the big issues at the heart of the UK and global kids’ content businesses.”

Other high-profile speakers lined up for the event in Sheffield from 2-4 July is Michael Acton Smith, CEO at Mind Candy who will be giving the closing keynote.

This year’s CMC has a general theme of Child@Heart and features an International Exchange, which will bring together IP owners, producers, writers, interactive media specialists and service providers from the UK with broadcasters, distributors and funding agencies, and producers seeking co-production potential from around the world.

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