MediaCity-based Sensu Insight has been brought in by the Port of Dover to provide real-time audience intelligence during a new documentary series.
Dover 24/7: UK’s Busiest Port is airing on Channel 4 and Sensu Insight will be assessing whether there are shifts in awareness, sentiment and understanding of the port across its key audiences.
This will include national surveys before and after broadcast.
“This is a unique opportunity to capture a real-time shift in perception. Dover 24/7 presents the Port of Dover at its best, as a place of innovation, complexity and professionalism,” explained Steve Leigh, Managing Director of Sensu Insight.
“Our work is about helping the Port understand how this message is landing, and what audiences are learning from the series.”
READ MORE – How I Became: Steve Leigh, Managing Director, Sensu Insight
The 6-part series produced by ITN Productions will go behind the scenes at the UK’s busiest port and highlights the scale and complexity of the work it undertakes.
Research from Sensu will feed directly into the Port of Dover’s communications and engagement strategy, helping the organisation better understand how it is perceived, nationally and locally, and how it can continue to strengthen its reputation.
“This research is incredibly valuable. It’s helping us understand the impact the series is having on public understanding of the Port and our people, and how that understanding is evolving. We’re looking forward to using these insights to inform and enhance our future storytelling,” added Naomi Harper, Senior Communications Executive, Port of Dover.
