Rockstar appointment for Sheffield’s Relish

rockstar

Relish Media has been appointed by spiced rum-maker, Rockstar Spirits, as it seeks to raise its profile.

The Sheffield agency is behind a new campaign which will run on the ITV Hub, during TOWIE, Celebrity Juice and I’m a Celebrity.

“Our pre lockdown strategy was all about getting out and about sampling in stores and bars which of course isn’t an option currently. We are very excited to be running our first tv campaign on ITV and we are interested to see if TV advertising bridges the gap of sampling within the stores and bars again,” explained Tom Hurst founder of Manchester-based Rockstar Spirits.

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Relish Media was founded by former ITV Yorkshire Sales Manager, Lisa Staniforth and Melanie Jackson.

“We are really excited to be working with Tom at Rockstar Spirits the brand is very cool and it’s great to bring the brand to ITV to showcase the power of TV. We look forward to continuing the campaign into 2021,” said Jackson.

The campaign goes live later this month.

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